Written by: Jamie

Updated: November 2, 2023

London Wine Competition 2024: Early Bird Entry Open Now!

London wine competition judges

The judges hard at work at LWC 2023

This article is sponsored by the London Wine Competition.

The London Wine Competition (LWC) has swiftly garnered a reputation of prestige in the global wine arena, thanks to its unique evaluation criteria mirroring consumer preferences: taste, packaging, and price. 

Using wine price as one of the judging criteria makes the LWC more of a wine competition for the average wine consumer rather than collectors with bottomless wallets.

I don’t know about you but there’s always a bit of a disconnect for me when hearing about these 100-point wines winning prestigious competitions that I’ll never have a chance of trying.

Take last year’s LWC Wine of the Year for instance. The Moldovan 2019 Fautor Late Harvest Traminer which was awarded an imperious 97 points, is still largely available for less than $20. 

As the gateway to worldwide recognition, the LWC attracts a myriad of entrants keen on having their wines critiqued by the crème de la crème of the UK wine industry. 

LWC judges discussing wines

The 7th edition, now open for submissions, promises not only a rigorous evaluation but also an enriching feedback mechanism, bolstering the brand's market alignment and production quality.

A glance at the illustrious winners of 2023, such as the Late Harvest Traminer from Moldova and the Beresford Limited Release Shiraz from Australia, paints a picture of excellence celebrated in this competition. 

These winners, having soared high in the rigorous evaluation, enjoyed a spotlight in the global market, courtesy of the LWC's extensive promotional endeavors.

With its roots firmly anchored in quality, value, and aesthetics, the competition showcases a symbiotic relationship between wine brands and discerning trade buyers, offering a platform for noteworthy wines to shine. 

The LWC’s emphasis on constructive feedback, coupled with an expansive expert judging panel that consists of wine buyers for major retail chains, Masters of Wine, WSETDip awardees, and leading sommeliers, underlines its commitment to nurturing excellence in the wine industry.

LWC 2023 judges

As it continues to evolve, the LWC is not just a competition but a cornerstone for quality, innovation, and success in the wine landscape.

Entries are now being taken for the 2024 edition of the London Wine Competition, which takes place on the 18th and 19th of March in St Mary’s London.

There’s an early bird discount on offer for entries made before December 20th.

But why should you enter the 7th edition of the LWC in 2024? 

Here are 10 reasons the LWC is a wine competition that can deliver results for your business.

  1. 1
    Elevate your brand’s stature, honor, and trustworthiness among importers, distributors, media, retailers, and wine aficionados.
  2. 2
    Foster assurance in trade purchasers regarding your wines' market appeal as the LWC appraises wines based on the pivotal triad of value, aesthetics, and excellence.
  3. 3
    Score Insight: Delve into a detailed breakdown of your score across each evaluation criterion.
  4. 4
    Offer consumers a stamp of excellence and approval on your victorious brand.
  5. 5
    Dress your bottles with celebratory medal stickers reflecting your triumph.
  6. 6
    Receive complimentary professional tasting notes and shelf talker frameworks.
  7. 7
    Receive a distinguished medal certification for your wine.
  8. 8
    Revel in an unmatched global exposure courtesy of the BTN network, extending into the realms of Bartender Business magazine. Explore the ripple effect of victory on your brands.
  9. 9
    Bask in the spotlight as winners are featured and championed in BTN's business-oriented beverage magazine - On-Trade, shedding light on the UK's vibrant restaurant, bar, and hotel scene.
  10. 10
    Enjoy a star-studded showcase on BTN's consumer-centric UK beverage magazine - London Drinks Guide, amplifying your win to a broad spectrum of wine enthusiasts.

You can register your wine here.

Still not convinced? Here’s a run-through of the marketing tools at the disposal of the London Wine Competition.

  • Results are sent to 50,000+ trade professionals in the UK in the Beverage Trade Network community. 
  • Winners are presented to high-profile buyers in distribution, retail stores, bars and restaurants via the Beverage Trade Network (BTN) community. Did I mention some of the judges are wine buyers for retail giants like Tesco and Aldi?
  • Global press - results are promoted internationally to provide excellent media coverage to wine brands.
  • Non-stop social media - All year-round social media campaigns targeting UK buyers of wine including businesses and consumers.
  • The Top 100 winners at LWC are included in the Top 100 on-premise & off-premise wines list - the Top 100 LWC Wines. This is a list made by the London Wine Competition and seen by top-level buyers in the UK wine market. 
  • A bonus of 1,000 medal stickers added to your very first sticker order. 1000 additional medal stickers are included as a bonus on every winner’s first medal sticker purchase.

This article is sponsored by the London Wine Competition.

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About the Author Jamie

I'm Jamie (James to some), professional over-thinker and aspiring pun champion. I'm fluent in emoji, sarcasm, and song lyrics.

I'm a certified cork dork wine obsessive and wineturtle.com is my megaphone.

I have the WSET Level 2 (with distinction) in Wine and I'm currently enrolled in level 3. I've also co-written a book on wine.

I look for value in wine and I'm always on the look out for the next hidden gem.

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